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ZoomInfo, the subscription-based B2B intelligence platform that offers access to important business contact information, has revealed a partnership with information warehousing huge Snowflake.
Established in 2000, ZoomInfo arranges and confirms a huge swathe of information obtained from different sources to assist sales and marketing specialists identify and target qualified contacts based upon company size, location, industry, and other elements. Recruitment workers may likewise use the platform to determine appealing prospects for a role.
Snowflake, for its part, is a data storage and analytics platform significant business use to query their swimming pools of information and spot patterns and patterns.
ZoomInfo will now sign up with Snowflakes information marketplace, making it much easier for Snowflake clients to take advantage of ZoomInfos service contact information as part of their existing technology stacks. According to ZoomInfo creator and CEO Henry Schuck, this means Snowflake users will have the ability to “resolve complicated organization issues,” such as sales area preparation, determining addressable markets, and purchaser tendency modeling.
Its worth noting that one of ZoomInfos key selling points is that it continuously tracks modifications within companies, so sales or recruitment specialists can be particular the info ZoomInfo surface areas depends on date. That might be a big deal for Snowflake customers, which include Dropbox, Adobe, Emirates, DocuSign, HP, and more.
This partnership comes less than a year after ZoomInfo and Snowflake became openly traded companies, with present market capitalizations of $16 billion and $63 billion, respectively.VentureBeat
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