The businesss own branded retail experience has been fairly restricted– unsurprising, given that it has always been a software company.
Googles had a fair amount of retail area in Chelsea for a while now, however COVID-19 nearly definitely put a damper on any plans to launch last year. Masks, hand sanitation and social distancing will be required in the Google Store, and well clean all areas several times a day.
Google has checked out stores for a while now. Heres a pop-up in Manhattans SoHo district that we took a journey to some 4+ years back. The businesss own branded retail experience has actually been relatively limited– unsurprising, offered that it has constantly been a software company.
This summertime, however, the company is joining a growing number of tech business that will their own retail shops. The first Google Store is opening in New York Citys Chelsea area, in the previous Port Authority structure that also houses the businesss NY offices.
The move follows in the footsteps of Apple and Samsung– both of whom have shops nearby (Amazons got its own book store, also, but thats additional uptown near the Empire State Building).
Like the competitors, the shopping experience will fixate Google hardware items initially– that means things like Pixel phones and various Nest house gadgets. Googles item offerings are still relatively limited compared to the similarity Apple and Samsung, though the current closing of its Fitbit acquisition ought to go a methods towards using a bit more variety in its brightly lit aisles.
This year is a particularly unusual time to open your first retail shop. Googles had a reasonable amount of retail space in Chelsea for a while now, but COVID-19 likely deter any strategies to introduce last year. NYC has been pretty fast to vaccinate its massive population, with 41% of grownups completely immunized as of previously this month.
Still, Google is prioritizing safety here. Per an article:
Masks, hand sanitation and social distancing will be needed in the Google Store, and well clean all areas several times a day. The number of guests inside will be limited to guarantee our customers feel safe throughout their shopping experience, and easy pickup choices will also be available. We will continue to closely follow the assistance of the local and nationwide authorities to adapt our health and security treatments as required.
This sounds to be part of a larger hardware push for the company, which has actually had a hard time of late– particularly in the mobile category. Google calls the very first store, “an essential next step in our hardware journey.”