Throughout its upfronts discussion on Monday, Fox told advertisers about a new animated series that leans on 2 buzzwords that youve absolutely heard even if you dont understand what they are: blockchain and NFT. Krapopolis, from Community and Rick & Morty creator Dan Harmon, is “an animated comedy set in mythical ancient Greece” following gods, humans and beasts attempting to exist together.
Where the crypto-buzz comes in remains in several ways. Fox is releasing its own NFT company, Blockchain Creative Labs, in addition to the program to “produce, sell and handle NFTs, tokens and digital products.” As such, Krapopolis will be the very first program ever “curated completely on the blockchain.”
What does that mean precisely? Well, aside from representing a way to money in on the shows popularity (presuming it follows the path of Rick & Morty sending fans chasing after collectible tie-ins), its likewise about advertising. The Hollywood Reporter estimated Fox CEO Charlie Collier telling advertisers that “just as were doing this for our own animation, we will likewise assist your brand names link straight with fans and enthusiasts through NFTs. With and for you, Fox will assist art satisfy brands fulfill technology”
KRAPOPOLIS is an animated comedy set in mythical ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). Fixated a flawed household of human beings, gods and monsters that attempts to run one of the worlds very first cities without killing each other. Totally owned and financed by FOX Entertainment, the comedy will be produced by its Emmy Award-winning animation studio, Bento Box Entertainment. In addition, KRAPOPOLIS will serve as the first-ever animated series curated completely on the Blockchain, as FOX and Bento Box go into the NFT service. The company will release a dedicated marketplace for KRAPOPOLIS that will curate and sell digital products, ranging from NFTs of unique character and background art and GIFs, in addition to tokens that supply unique social experiences to engage and reward super fans.All products suggested by Engadget are chosen by our editorial group, independent of our moms and dad company. A few of our stories consist of affiliate links. We may make an affiliate commission if you buy something through one of these links.
The Hollywood Reporter priced estimate Fox CEO Charlie Collier informing marketers that “just as were doing this for our own animation, we will likewise assist your brand names connect directly with fans and enthusiasts through NFTs. KRAPOPOLIS is an animated comedy set in legendary ancient Greece from Emmy Award-winning creator Dan Harmon (“Rick and Morty,” “Community”). Additionally, KRAPOPOLIS will serve as the first-ever animated series curated entirely on the Blockchain, as FOX and Bento Box enter the NFT business.